The Family Place + Pepperidge Farm Presentation Outline

Introduction

The Family Place is a local non-profit with a mission of strengthening families and protecting children in Cache and Rich County.

• The Family Place provides a respite nursery for children 11 and under when parents are in emergency situations, or attending classes. The nursery is also used for victims of abuse and neglect before their case is reviewed.
• The Family Place is presenting an exchange of 20 pounds of Pepperidge Farm snacks for social media recognition from The Family Place.

Organizational appeal

• Family and community are important to Pepperidge Farm
• “Celebrating the Everyday Family Moments That Matter Most”
• The Family Place is a source of strength to our community and the families in it

Problem

• As a private nonprofit organization, The Family Place survives on donations from community organizations.
• Running a 24/7 respite nursery requires a lot of funding and donations.
• Our mission is to provide children with a comfortable environment or temporary home during hard times.
• Feeding these children is a major part of keeping them comfortable.

• We understand Pepperidge Farms recognizes the importance of reaching out to community groups.
• Having positive community relations goes a long way in contributing to the reputation of the organization.
• The social media recognition gained from this exchange will give the positive public image Pepperidge Farm desires.

Objective

• Provide a win win situation for both parties.

• Provide sufficient snacks for the Family Place’s children.
• Provide Pepperidge Farm with recognition on social media and will put a poster up in their building.
• Website recognition for Pepperidge Farm on The Family Place Website.
• Advertizing for families, Pepperidge Farm’s target audience.

Budget

• The Family Place nursery has about 500 visits per month
• A serving of goldfish crackers and similar snack foods is 1 oz.
• 20 pounds would provide one snack serving for 320 visits, or 64% of monthly visits
• This is a tiny amount for Pepperidge Farm, but would be of huge benefit to the Family Place

Timeline

• December 16th, 2016: complete negotiations
• January 5th, 2017: Pepperidge Farm provides the requested 20 pounds of crackers, cookies, or other baked goods.
• January 5th, 2017: The Family Place Nursery begins integrating Pepperidge Farm brand into existing advertising campaigns.
• 5th of every month, 2017: Pepperidge Farm provides 20 pounds of goods to the family place.
• Contract lasting until December 5th, 2017. At that time contract may be revisited for renewal.

Conclusion

• By working together, Pepperidge Farms and The Family Place can both help create an improved community to be a part of
• Seemingly small donations from Pepperidge Farms make the biggest difference to this non-profit organization, and the children that are there.
• Positive image portrayed for Pepperidge Farms, positive advertising for them within Community.

Technology Assignment

One form of communication that will impact the professional world when fully developed is instantaneous translation. With the advanced computing technologies that the Defense Advanced Research Projects Agency (DARPA) has been researching, there has already been a major breakthrough with a system called MADCAT, which automatically classifies and translates documents. Currently DARPA is working on a system called Broad Operational Language Translation (BOLT). This new system will instantaneously translate foreign languages to English.

Of course, there are other companies trying to make new breakthroughs in translation. One of these companies is SpeechGear. SpeechGear’s Compadre System offers several components related to translation and speech. One component, called Interact, is on the peak of potentially making instant translation available. To use this feature, the user speaks the words he/she wants translated and the device has the ability to translate the words into the language you are requesting.

Though there are several programs available today used for translation, including Skype and Google Translate, there is still much to be figured out with translating verbal communication. Even harder than this is the ability to make it happen instantaneously. Though these programs require a large amount of development, it is interesting to think about where this new technology will take the professional world.

The biggest change this invention will bring to the professional world is the collapse of the language barrier. Without a language barrier, individuals will be able to negotiate, trade, and create partnerships much quicker than in the past. In the past, traveling abroad for business required a translator for meetings, and a pocket dictionary for looking up common phrases and words. In more recent developments, professionals have tools on smartphones to aid in translation, however this takes time to type, or say, words and phrases into smartphone. With this new technology, professionals would have the ability to travel with the ability to communicate with each individual as if they were speaking to them in a normal conversation. Of course, the biggest defining feature of this new technology is the instantaneous feature.  

Along with collapsing language barriers, this new technology will accelerate the world’s growing interconnectedness and bring globalization to a new level. Though English is the lingua franca for business, this next wave of technology will remove the need for a shared language. This will open the door for non-elites and a massive number of non-English speakers. 

Lastly, this new technology will also significantly reduce the social isolation of tens of millions around the world. There are currently robotic gloves with flex sensors that allow a deaf individual to “speak” in real time. These new technologies will allow so many to feel involved and represented in society. And overall, instantaneous translation will build a platform that opens the door to a wide range of possibilities. If these breakthroughs can bring new people into the discussion and further the act of globalization, the world as we know it will change entirely and create a broad marketplace of ideas that everyone can contribute to.